Free calculators and utilities for performance marketers. Built to be useful, not to harvest your email.
Budget, CPM, audience, duration → impressions, unique reach, average frequency, and a wear-out flag.
Compare pixel-only and CAPI conversions to see how much signal you're losing without server-side tracking.
CPM × CTR × CVR → CPC + CPL. Quick napkin math for sanity-checking any paid channel.
On-pace, behind, or burning hot? Get an honest read on monthly pacing and the daily spend to land on plan.
Punch in spend, leads, conversion rate, and AOV. Get CPL, CPA, ROAS, and your breakeven CPL — instantly.
Build clean, consistent UTM-tagged URLs with sensible presets for Meta, Google, LinkedIn, and email.
AI-powered. Drop a product + audience + angle, get 5 ad copy variants you can ship to Meta or Google.
AI-powered. Paste a CSV of campaign data, get a client-ready performance narrative in seconds.