On Monday morning, the only question that matters: are we pacing this account or not? Drop in budget, days elapsed, and spend-to-date — get an honest answer.
Pace
—
Status
—
Recommended Daily Spend
—
Projected End-of-Month
—
Ideal daily = Monthly budget ÷ Days in month
Ideal spend to date = Ideal daily × Days elapsed
Pace = Spend to date ÷ Ideal spend to date
Recommended daily = (Budget − Spend to date) ÷ Days remaining
Status thresholds: under 90% = behind, 90–110% = on pace, 110–125% = ahead, over 125% = burning hot.