Overview
Planned and managed large-scale brand awareness campaigns on Meta and YouTube for SkyTech Solutions, with the goal of maximizing reach and video engagement across geo-targeted audiences while keeping CPM and CPV efficient month over month.
Results
- 1.38B+ impressions delivered
- 1.25B+ video views generated
- $118K+ in managed ad spend
- Consistent month-over-month improvement in cost efficiency
What I Did
- Built and segmented audiences by geography to optimize delivery
- Structured campaigns for reach + frequency control to avoid wear-out
- Collaborated with designers on creative variants to keep CTR healthy
- Reported weekly on CPM, VTR, and reach against business benchmarks
- Automated the weekly CPM/VTR/reach reporting and creative-brief drafts with Claude Code and a custom OpenClaw bot, cutting reporting time per cycle by ~70% and freeing budget for more creative tests
Tools
Meta Ads Manager · YouTube Ads · Google Ads · GA4 · Looker Studio · Claude Code · ChatGPT · OpenClaw Bot