Plan a brand awareness or video campaign before you spend. Drop in budget, CPM, audience size, and duration — get impressions, estimated unique reach, average frequency, and a wear-out flag.
Total Impressions
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Estimated Unique Reach
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Avg Frequency / User
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Daily Impressions
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Total impressions = (Budget ÷ CPM) × 1,000
Unique reach ≈ Audience × (1 − e−Impressions / Audience) Standard exponential reach saturation curve. Close enough for planning, not exact — real reach depends on placement, frequency capping, and audience overlap.
Average frequency = Impressions ÷ Reach
Wear-out flag kicks in around average frequency > 4 (moderate) and > 8 (high) for the campaign window. Refresh creative or cap frequency before you hit those thresholds.