Media Cost Pyramid

CPM × CTR × CVR. The three numbers that decide your CPC and CPL on any paid channel. Punch them in and see how the cascade falls.

CPC

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CPL / CPA

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Daily Clicks

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Daily Conversions

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How the math works

CPC = CPM ÷ (10 × CTR%)

CPL = CPC × 100 ÷ CVR%

Or written end-to-end: CPL = CPM × 10 ÷ (CTR% × CVR%)

Use this for sanity checks: if your account's actual CPL doesn't match the math, something's off — usually attribution loss, weird audience overlap, or one of the inputs is reported wrong.