CPL & ROAS Calculator

Plug in your ad spend, leads, lead-to-customer rate, and AOV. Get CPL, CPA, ROAS, and your breakeven CPL — instantly.

CPL

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CPA

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ROAS

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Breakeven CPL

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How the math works

CPL = Spend ÷ Leads

CPA = Spend ÷ (Leads × Lead-to-Customer Rate)

ROAS = (Customers × AOV) ÷ Spend

Breakeven CPL = AOV × Lead-to-Customer Rate (the maximum you can pay per lead before campaigns lose money, ignoring CAC margin)